Graphic Services
Responsibilities:
Design and edit GSEM marketing materials, such as, event fliers, postcards, t-shirts, patches, booklets, event signage, and more.
Support the Marcom team with completing assigned communications requests.
Consistently maintain and enforce the Girl Scouts brand voice as outlined in GSUSA brand strategy and guidelines.
Create a wide range of graphics and layouts for print and digital assets.
Plan concepts, execute design, and work with print vendor to complete project.
Flyers/Postcards/Brochures
One of my primary responsibilities at Girl Scouts is designing print pieces. Below are examples of my work with postcards, brochures, and flyers/flyer templates.
YPA Brochure Outside
YPA Brochure Inside
Annual Appeal Assets
GSEM CEO Stationary
2023 Council Thanksgiving Card
Girl Scout Mariners Invite Postcard
Robotics Postcard
2022 Board Member Summer Social Invite
Celebration Luncheon Invite
Celebration Luncheon Invite
Camp Birthday Postcard
2022 Summer Camp Flyer
2022 Summer Outreach Flyer
Bee a Girl Scout Daisy Flyer
Event Marketing
Part of my role as the Communication Manager of Graphic Services is developing the marketing for GSEM events. Below is an example from one event, Dessert First, GSEM’s signature fundraising gala.
For this event, I developed the theme and lockup design. I was the lead designer on all the print assets created for the event and assisted in the set-up and run of the show.
Dessert First Save the Date
Dessert First Save the Date
Dessert First Invite
Dessert First Invite
Dessert First Sign
Dessert First Sign
Dessert First Sign
Dessert First Sign
Dessert First Thank You Card
Dessert First Print Ad
Dessert First Digital Ad
Dessert First Digital Ad
Dessert First Program
Click on the image to view the program flipbook.
Merchandise
It’s not Girl Scouts without the ultimate uniform bling - patches! Over the years, I have created patches, pins, shirts, accessories and more for Girl Scout events and our shop.
CEO Patch
Fallin' Into Fun Patch
Daisy Day Patch
Daffodil Day Patch
Girl Scout Round Up Patch
Claire Bear Camp Patch
Camp Cedarledge Sticker
Camp Cedarledge Sticker
Camp Tuckaho Sticker
Camp Tuckaho Sticker
Overnight Camp Sticker
Camp Pins
Product Design
The Daisy Drop Box is a monthly box subscription created by Girl Scouts of Eastern Missouri for new Daisy troop leaders. The box includes program materials and meeting instructions so troop leaders can easily run troop meetings without the stress of planning.
Due to the success of the Daisy Drop Box, the program has expanded to include Girl Scout Brownies. Starting in the fall of 2023, second and third-grade troops can sign up to receive their monthly box of meeting supplies. In addition to designing both boxes, I also created the monthly materials that are included in each box. This includes the meeting instructions, welcome postcard, and activity sheets.
Daisy Drop Box Die Cut
Brownie Bundle Die Cut